The Ministry of Tourism, alongside the GNTO, regional stakeholders and the private sector, have undertaken significant steps to foster responsible travel throughout Greece. They're aiming to make the country a leader in eco-friendly tourism, benefiting local communities and protecting the environment and natural resources of the country.
Smaller islands such as Halki are developing sustainable tourism services to ensure they thrive economically while also being environmentally responsible. Key strategies include extending the tourism season, diversifying destinations, and spreading tourism. This includes focusing on mainland destinations and undiscovered islands alongside the popular islands with the goal of boosting local economies.
Supporting local communities is a big part of Greece's tourism strategy with efforts to empower local businesses, preserve cultural heritage, and involve communities in tourism activities. By strengthening local economies and fostering community engagement, Greece aims to create a more inclusive and resilient tourism industry.
Overall, the country's commitment to sustainable tourism is about balancing economic interests with environmental and social concerns.
Created by the GNTO’s UK & Ireland Office, Sustainable Greece promotes sustainable initiatives across Greece. It encourages British travellers to explore Greece in ways that benefit and enhance local communities and natural beauty, showcasing inspirational stories and best practices in sustainable tourism.
Greece’s islands, cities and sites are trialling new initiatives and innovations to become a blueprint for other destinations to follow. The hub aims to inspire not only travellers, but also other Greek destinations looking to transform their tourism sector.
The sustainability hub focuses on five themes: Sustainable Best Practices, Future Green Projects, Sustainable Initiatives, Sustainable Experiences and Sustainable Holidays in Greece.
In a continuous effort to promote responsible travel, the GNTO UK office introduced in October 2023, the Sustainable Travel Agora initiative, an open forum that brings together under a united front, like-minded travel industry peers to discuss, debate and foster tangible next steps for the future of a more sustainable industry.
The initiative aims to build a community dedicated to elevating sustainable practices and fostering collaborative efforts to make a difference, as Agora's essence lies in connection in bridging the gap between intention and action. Through open dialogue, the goal is for best practices, struggles, and innovative steps to be communicated to help propel the sustainable agenda of the travel industry further.
The first Sustainable Travel Agora roundtable was held in Crete in October 2023 and attended by representatives of tour operators, destinations and associations, communications professionals and media.
Messinia boasts one of Europe’s highest biodiversity levels and preserving this is crucial for Costa Navarino. Near Navarino Bay, the Gialova lagoon, a significant European wetland, is home to unique bird species, African chameleons, and Loggerhead Sea Turtles. Costa Navarino supports research on these species and monitors climate change impacts through the Navarino Environmental Observatory (NEO).
The Navarino Pet Community, led by Costa Navarino volunteers, raises awareness about stray animals. Volunteers have dedicated over 3,500 hours, helping more than 200 dogs and cats find homes in Greece and Europe. Collaborating with the Captain Vassilis & Carmen Constantakopoulos Foundation and NGOs, they launched “Messinia Without Strays” to protect and manage stray animals in Messinia. Achievements include rehoming 250 animals in 13 countries, investing 3,500 volunteer hours, and providing 10 tons of pet food.
Both The Romanos and The Westin Resort have achieved Travelife Certification. This certification, under a subsidiary of ABTA, reflects commitment to sustainable practices, improving operations, and fostering community partnerships that benefit both the resort and the local area.
Costa Navarino prioritises sustainable tourism by integrating environmental and social responsibility. Committed to preserving Messinia's natural environment and supporting local communities, the resort follows strict environmental management guidelines. About 8% of the development budget is dedicated to sustainable infrastructure. In 2022, Costa Navarino achieved an 80% reduction in emissions compared to 2019.
SEATRAC is a free service offering unassisted sea access for people with disabilities and mobility issues. This innovative technology promotes autonomy and inclusion, allowing caretakers and families to enjoy the beach without hassle.
SEATRAC is available at 200 locations across Greece, including several in Messinia such as Agios Vasileios, Agia Galini, Aigina Agia Marina, Aktio Vonitsa Palairos, Alexandroupoli Delfini, and Alimos Loutra.
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