ABTA The Travel Convention

The UK travel industry's flagship event: where conversations, connections and ideas happen



Richard Addey


Richard Addey is a leader with extensive experience in business strategy, international expansion, and technological innovations in the travel industry. He currently holds the position of Senior Regional Director, Northern Europe at Sabre Corporation. He plays a crucial role in driving growth and transformation within the company. His tenure at Sabre has been marked by significant collaborations, including a recent partnership with Atriis Technologies to enhance content distribution to agencies, underscoring his commitment to advancing travel technology and services. With a rich and diverse background spanning over a decade in leadership roles across technology, software, and hardware sectors before focusing on travel technology, Addey has a proven track record of achieving substantial growth and implementing profound transformations in multinational environments for the travel industry.


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