MEET THE JUDGES

The 2022 panel of judges will be announced soon:

SCORING PROCESS
The winner of each category will be awarded a Bronze, Silver, Gold or Platinum standard Award. The standard will be determined by the average points awarded by the judges.

Platinum36-40 points
Gold31-35 points
Silver26-30 points
Bronze21-25 points

NB: any entries scoring fewer than 21 points will be eliminated.

JUDGING CRITERIA

Entries will be judged on the following criteria.

ALL AWARDS (UNLESS LISTED BELOW)

CreativityHow imaginative or impressive was the strategic, creative or media solution?
Rationale   How difficult was the task or challenge? How logical and strategic was the solution?
ExecutionHow well were communication channels selected, exploited and evaluated?
Results        How impressive is the return on investment?

AGENCY OF THE YEAR

Creativity               How imaginative or impressive was the Agency's creative or media solution?
Strategy         How effective was the Agency's strategy to achieve their goals effectively – creative approach, use of resources etc.
Execution             How well were communication channels selected, exploited and evaluated?
ResultsHow impressive were the Agency's results?

TRAVEL BRAND OF THE YEAR

Brand ImpactWhat did the brand do to make an indelible mark during this period?
QualityDoes the brand represent quality products and/or services? Does it have longevity?
ReputationHow is the brand perceived by travel trade and/or consumers?
LeadershipIs the brand a market leader in its sector? Does it lead in innovation?
DistinctionHow is the brand differentiated from competitors? Is it unique in its marketplace?

MARKETING RESPONSIBLE AND SUSTAINABLE TRAVEL

Creativity              How imaginative or impressive was the entry?
StrategyHow effective was the strategy to achieve the set out goals effectively – creative approach, use of resources etc.
ExecutionHow well were communication channels selected, exploited and evaluated?
ResultsHow impressive were the results?