The 2022 panel of judges will be announced soon:
Platinum | 36-40 points |
Gold | 31-35 points |
Silver | 26-30 points |
Bronze | 21-25 points |
NB: any entries scoring fewer than 21 points will be eliminated.
Entries will be judged on the following criteria.
ALL AWARDS (UNLESS LISTED BELOW)
Creativity | How imaginative or impressive was the strategic, creative or media solution? |
Rationale | How difficult was the task or challenge? How logical and strategic was the solution? |
Execution | How well were communication channels selected, exploited and evaluated? |
Results | How impressive is the return on investment? |
AGENCY OF THE YEAR
Creativity | How imaginative or impressive was the Agency's creative or media solution? |
Strategy | How effective was the Agency's strategy to achieve their goals effectively – creative approach, use of resources etc. |
Execution | How well were communication channels selected, exploited and evaluated? |
Results | How impressive were the Agency's results? |
TRAVEL BRAND OF THE YEAR
Brand Impact | What did the brand do to make an indelible mark during this period? |
Quality | Does the brand represent quality products and/or services? Does it have longevity? |
Reputation | How is the brand perceived by travel trade and/or consumers? |
Leadership | Is the brand a market leader in its sector? Does it lead in innovation? |
Distinction | How is the brand differentiated from competitors? Is it unique in its marketplace? |
MARKETING RESPONSIBLE AND SUSTAINABLE TRAVEL
Creativity | How imaginative or impressive was the entry? |
Strategy | How effective was the strategy to achieve the set out goals effectively – creative approach, use of resources etc. |
Execution | How well were communication channels selected, exploited and evaluated? |
Results | How impressive were the results? |