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These three awards recognise travel brands that have demonstrated exceptional innovation, customer engagement, and market presence.
They must demonstrate remarkable resilience and creativity in navigating the competitive travel industry, delivering outstanding experiences and building a loyal customer base. Their commitment to excellence and strategic marketing initiatives must have set them apart as a leader in the travel sector.
Destination Brand of the Year
Any organisations working in travel, including:
Attractions / Ticketing Agencies
Destinations / Tourist Offices
Ferry / Cross Channel Operators
Hotels / Accommodation Providers
Tour Operators
Trade Associations
Transport Operators (Coach/Rail)
Travel Agents / Online Travel Agents
Travel Comparison Websites
and more...
Judges will be looking for brands that have achieved their annual goals and positively influenced their target audience. Evaluations should span various disciplines, each demonstrating tangible results.
OR
Judges will be looking for destinations that met their yearly objectives. The entry should demonstrate the measurable impact the branding has had on tourism to thier destination. Metrics could include increased visitor numbers, extended stays, and overall economic impact.
Entries will be judged on the following criteria.
| Brand Impact | What did the brand do that made it stand out from its competitors? |
| Quality | Does the brand represent quality and does it have longevity? |
| Reputation | How is the brand perceived by travel trade and/or consumers? |
| Leadership | Is the brand a market leader in its sector? Does it lead in innovation? |
| Distinction | How is the brand differentiated from competitors? Is it unique in its marketplace? |
Previous winners, include:
easyJet
Heathrow Airport
Kuoni
Skyscanner
Thomson
Tourism Northern Ireland
Trending Travel
TUI
The Travel Marketing Awards, organised by the Chartered Institute of Marketing's Travel Group (CIM TG), is the most prestigious event in the travel and tourism marketing calendar and one of the industry’s most sought-after accolades.
The Awards celebrate brilliance in travel marketing, rewarding the originality, creativity, innovation and relevancy delivered by brands, teams and individuals across a wide range of disciplines within marketing, advertising, digital and PR.
View the full list of categories and check your work adheres to the eligibility period for each category.
View our tips on preparing an award-winning entry, as well as our Entry Guide, which will assist you with the entry process from category selection to submitting your written submissions and creative files for judging.
Good luck!
Be recognised for creativity, innovation, and excellence in travel marketing.
Generate positive brand publicity.
Benchmark your work to industry standards.
Motivate your team to strive for excellence
Network with leaders and potential clients.
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