ALL CATEGORIES [UNLESS LISTED BELOW]
| Objectives | Provide an overview of the project objectives. | 200 words |
| Rationale | Describe the strategy that you applied to deliver your objectives. This should include your creative approach, methodology etc. | 300 words |
| Constraints | What constraints did you face? Were there any unexpected challenges? | 150 words |
| Budget | Please indicate the budget for this project – and where applicable (and if known), the budget for the media spend. If part of a wider campaign, only provide results for the work in question. | 50 words |
| Results | Did you meet your objectives? How did you measure success and assess the ROI? Results should be quantitative and in context. For example: revenue YoY% change, sales YoY% change or directly attributable return on investment.
| 300 words |
| Final comments | Is there anything
else you'd like to share with the judges to further support your entry? | 50 words |
TRAVEL BRAND / DESTINATION BRAND OF THE YEAR
| Brand impact | What did your brand do to make an impact or raise its profile in 2024? | 200 words |
| Quality | Does the brand represent quality products and/or services? Does it have longevity? | 200 words |
| Reputation | How is the brand perceived by both consumers and the travel trade? | 200 words |
| Leadership | Is the brand a leader of the market in its sector? Does it lead in innovation? | 200 words |
| Distinction | How is the brand differentiated from competitors? Is it unique in its marketplace? | 250 words |
| Final comments | Is there anything else you'd like to share with the judges to further support your entry? | 50 words |
AGENCY OF THE YEAR
| Agency impact | What did the agency do to make an impact or raise its profile in 2024? | 250 words |
| Evidence | An overview of travel projects worked on in 2024. | 250 words |
| Results | A summary of the agency's achievements in 2024, including measureable results. Results should be quantitative and qualitative. Proof may be requested. | 300 words |
| Reference | Client testimonial. (minimum one) | NA |
| Final comments | Is there anything else you'd like to share with the judges to further support your entry? | 50 words |
TEAM OF THE YEAR
| Targets | Summarise the team targets in 2024. | 200 words |
| Strategy | Describe the team strategy to achieve the targets effectively – creative approach, use of resources, innovation etc. | 300 words |
| Budget | Indicate the budget set for the team. | 50 words |
| Results | Explain the team's results. Results should be quantitative and qualitative. Proof may be requested. | 250 words |
| Final comments | Is there anything else you'd like to share with the judges to further support your entry? | 50 words |
TRAVEL MARKETER / PR OF THE YEAR
| Nomination | Explain who you are nominating and why you think they should be considered by the judges?
You could include specific campaigns they have worked on, innovative strategies or creative approaches, examples of how they have inspired their peers, key qualities or attributes, and why you think they deserve the award. | 500 words |
CREATIVE TRAILBLAZER
| Entry | Tell us why you think this piece of creative work should be recognised for boldness and bravery in travel marketing. | 200 words |