JUDGING CRITERIA

Entries will be judged on the following criteria.

ALL AWARDS (UNLESS LISTED BELOW)

CreativityHow imaginative or impressive was the strategic, creative or media solution?
Rationale   How difficult was the task or challenge? How logical and strategic was the solution?
ExecutionHow well were communication channels selected, exploited and evaluated?
Results              Were the objectives met? How impressive were the measureable results and the return on investment?

TRAVEL BRAND OF THE YEAR

Brand Impact     What did the brand do in 2023 that made it stand out from its competitors?
QualityDoes the brand represent quality and does it have longevity?
ReputationHow is the brand perceived by travel trade and/or consumers?
Leadership                 Is the brand a market leader in its sector? Does it lead in innovation?
DistinctionHow is the brand differentiated from competitors? Is it unique in its marketplace?                                                                               

AGENCY OF THE YEAR

Creativity               How imaginative or impressive was the Agency's creative or media solution?
Strategy         How effective was the Agency's strategy to achieve their goals effectively – creative approach, use of resources etc.
Execution             How well were communication channels selected, exploited and evaluated?
ResultsHow impressive were the Agency's results?

IN-HOUSE TEAM OF THE YEAR

Creativity              How imaginative or impressive was the team’s strategic, creative or media solutions?
StrategyHow effective was the team’s strategy to achieve their goals effectively – creative approach, use of resources etc?
ExecutionHow well were communication channels selected, exploited and evaluated?
ResultsHow impressive were the team's results?


   SCORING 
The winner of each category will be awarded a Bronze, Silver, Gold or Platinum standard Award. The standard will be determined by the average points awarded by the judges.

Platinum8.76 - 10 points
Gold7.51 - 8.75 points
Silver6.26 - 7.5 points
Bronze5 - 6.25 points

NB: any entries scoring fewer than five points will be eliminated.