JUDGING CRITERIA
Entries will be judged on the following criteria.
ALL AWARDS (UNLESS LISTED BELOW)
| Creativity | How imaginative or impressive was the strategic, creative or media solution? |
| Rationale | How difficult was the task or challenge? How logical and strategic was the solution? |
| Execution | How well were communication channels selected, exploited and evaluated? |
| Results | Were the objectives met? How impressive were the measureable results and the return on investment? |
TRAVEL BRAND OF THE YEAR
| Brand Impact | What did the brand do in 2023 that made it stand out from its competitors? |
| Quality | Does the brand represent quality and does it have longevity? |
| Reputation | How is the brand perceived by travel trade and/or consumers? |
| Leadership | Is the brand a market leader in its sector? Does it lead in innovation? |
| Distinction | How is the brand differentiated from competitors? Is it unique in its marketplace? |
| Creativity | How imaginative or impressive was the Agency's creative or media solution? |
| Strategy | How effective was the Agency's strategy to achieve their goals effectively – creative approach, use of resources etc. |
| Execution | How well were communication channels selected, exploited and evaluated? |
| Results | How impressive were the Agency's results? |
IN-HOUSE TEAM OF THE YEAR
| Creativity | How imaginative or impressive was the team’s strategic, creative or media solutions? |
| Strategy | How effective was the team’s strategy to achieve their goals effectively – creative approach, use of resources etc? |
| Execution | How well were communication channels selected, exploited and evaluated? |
| Results | How impressive were the team's results? |
SCORING
The winner of each category will be awarded a Bronze, Silver, Gold or Platinum standard Award. The standard will be determined by the average points awarded by the judges.
| Platinum | 8.76 - 10 points |
| Gold | 7.51 - 8.75 points |
| Silver | 6.26 - 7.5 points |
| Bronze | 5 - 6.25 points |
NB: any entries scoring fewer than five points will be eliminated.