ENTRY CRITERIA

Award entry criteria is detailed in the below table. All Award categories have the same entry criteria, except for Travel Brand of the Year, Agency of the Year and In-house Team of the Year. 

For all entry submissions, you may submit the following supporting materials:

PDF

  • Maximum five page file. Larger files will not be accepted for judging.
  • Maximum file size is 5MB.

JPEG

  • Maximum uploads of three files per entry.
  • Maximum file size is 5MB per piece. 

Video

  • Video attachments may be hosted on a video site such as YouTube or Vimeo.
  • Provide website URLs to the publicly accessible campaign or active URL of a landing page.
  • Please ensure any applicable usernames and passwords are provided and active.

   ALL AWARD CATEGORIES [UNLESS LISTED BELOW]

ObjectivesProvide an overview of the project objectives.
200 words
RationaleDescribe the strategy that you applied to deliver your objectives. This should include your creative approach, methodology etc. 
300 words
ConstraintsWhat constraints did you face? Were there any unexpected challenges?
150 words         
BudgetPlease indicate the budget for this project – and where applicable (and if known), the budget for the media spend. If part of a wider campaign, only provide results for the work in question.
50 words
ResultsDid you meet your objectives?
How did you measure success and assess the ROI?
Results should be quantitative and in context. For example: revenue YoY% change, sales YoY% change or directly attributable return on investment. 

  • If part of a wider campaign, only provide results for the work in question.
  • If the work was part of a global campaign, only the results relating to the UK market should be included.
  • Proof maybe requested
300 words
Final commentsIs there anything else you'd like to share with the judges to further support your entry?
50 words

  TRAVEL BRAND OF THE YEAR

Brand impactWhat did your brand do to make an impact or raise its profile in 2023?
200 words
QualityDoes the brand represent quality products and/or services? Does it have longevity?
200 words
ReputationHow is the brand perceived by both consumers and the travel trade?
200 words         
LeadershipIs the brand a leader of the market in its sector? Does it lead in innovation?
200 words
DistinctionHow is the brand differentiated from competitors? Is it unique in its marketplace?
250 words
Final commentsIs there anything else you'd like to share with the judges to further support your entry?
50 words

   AGENCY OF THE YEAR

Agency impact     What did the agency do to make an impact or raise its profile in 2023?
250 words
EvidenceAn overview of travel projects worked on in 2023.
250 words
ResultsA summary of the agency's achievements in 2023, including measureable results. Results should be quantitative and qualitative. Proof may be requested.
300 words         
ReferenceClient testimonial. (minimum one)
NA
Final commentsIs there anything else you'd like to share with the judges to further support your entry?
50 words

   TEAM OF THE YEAR

TargetsSummarise the team targets in 2023. 
200 words
StrategyDescribe the team strategy to achieve the targets effectively – creative approach, use of resources, innovation etc.
300 words
BudgetIndicate the budget set for the team. 
50 words         
ResultsExplain the team's results. Results should be quantitative and qualitative. Proof may be requested.
250 words
Final commentsIs there anything else you'd like to share with the judges to further support your entry?
50 words