ADVERTISING CAMPAIGN - UP TO £250,000 MEDIA SPEND
Winner - Gold Standard
When was the last time you felt like this?
Accord Marketing for G Adventures
- OOH activity: almost 30 million impacts, 20.7 million reach and 95.3 million impressions
- Audio activity reached 194,000 unique listeners, driving 465,000 impressions
- 10% increase in UK followers for G Adventures and direct web traffic from London grew 204%
2nd Place
Our Spa Never Closes
TPA for VisitGuernsey
3rd Place
Greater Anglia Hare Fares
Atomic London for Greater Anglia
Other Finalists
Texas: “Frontiers”
MDSG FOR Travel Texas & Partners (Austin, Dallas, Fort Worth, Houston, San Antonio)
SOS: Summer Lates Campaign
Imaginary Friends FOR Barrhead Travel
ADVERTISING CAMPAIGN - OVER £250,000 MEDIA SPEND
Winner - Gold Standard
The Other Winter
Proximity for Turismo de Islas Canarias
- Recovery of international tourism in Canary Islands reached 88% of the pre-pandemic period
- Increase in turnover by 1.1%
- Campaign had a ROI of € 544 (480 GBP) for every € 1 (0.88 GBP) invested
2nd Place
Every possibility under the sun
Designate for Eurocamp
3rd Place
Get Your Holiday Licked
Designate for icelolly.com
Other Finalists
DFDS - Relaunching Duty-Free
Navigate for DFDS
Touromo - Time for new adventures
One Black Bear FOR National Express Leisure
AFFINITY MARKETING & SPONSORSHIP
Winner - Gold Standard
Community Brand Partnerships
TruTravels
- Market leader in the UK female travel community
- 38,000+ website clicks and 1.6 million organic social media views
- Sales uplift of 1627%
2nd Place
SHEIN x JORDAN
SLC Representation for Jordan Tourism Board
3rd Place
Costa Rica x Grind
Four Communications and MDSG for Costa Rica Tourism Board (ICT)
Other Finalists
Travel ON
O&G for Kuoni
AGENCY OF THE YEAR
Winner
Accord Marketing
- 65% increase in revenue for Celebrity Cruises and traffic increased by over 800,000% for Canadian Affair
- London share of audience to 38% for G Adventures
- Increased website sessions in London and Manchester/North-West for Olympic Holidays
- 2-point increase in brand awareness for Leger
2nd Place
MDSG
3rd Place
Vivid
Other Finalists
Navigate
AUDIO ADVERTISING
Winner - Gold Standard
Times Radio and Virgin Radio Partnership
News UK for Tourism Western Australia & Singapore Airlines
- 80% increase in forward sales to Perth, reaching pre-pandemic levels
- 93% more likely to consider visiting WA using SQ as the airline
- 27.4% opt-in rate to hear more from TWA and SQ
2nd Place
Every possibility under the sun
Designate for Eurocamp
3rd Place
Get Your Holiday Licked
Designate for icelolly.com
Other Finalists
Travel ON
O&G FOR Kuoni
B2B CAMPAIGN
Winner - Gold Standard
YHA Schools Marketing Campaign
The Education Company for YHA (England & Wales)
- 202 new schools made bookings with YHA, surpassing the target of 150
- Secured bookings worth £1,931,664, surpassing the target of £900k
- Accounted for 61.85% of the increase in market share
BRAND LAUNCH / RELAUNCH
Winner - Gold Standard
Touromo Brand Launch
One Black Bear for National Express Leisure
- 148% YoY new customer revenue uplift
- YoY uplifts across all mid-level conversions: 96% email sign-ups and 118% inbound calls
- 48% YoY revenue uplift
2nd Place
YOTEL's Non-Stop Campaign
YOTEL
3rd Place
Classic Collection Rebrand 2022
Classic Collection Holidays
Other Finalists
Newmarket Holidays Brand Relaunch
Newmarket Holidays
Come and Say G'day
Tourism Australia
BROCHURE
Winner - Gold Standard
Ultima Gstaad Brochure
Ultima Collection
- Increase of 20.67% in bookings to Ultima Gstaad in one month
- Contributed towards 17 press articles published worldwide
- 91.86% increase in direct bookings in December
CONSUMER PRESS ADVERTISING
Winner - Bronze Standard
Power to the People Campaign
Travel Republic
- 110% uplift in brand trust and 75% of readers said they'd recommend the company to a friend
- 77% agreed the Sun and Travel Republic are a good fit
- The campaign helped strengthen a relationship between the Sun and Travel Republic
CONTENT MARKETING
Winner - Gold Standard
Texas: “Frontiers”
MDSG for Travel Texas and Partners (Austin, Dallas, Fort Worth, Houston and San Antonio)
- 22.1 million media impressions and 1.4 million views from video advertising
- 1,255 room nights booked (97% increase compared to the pre-Covid period)
- Won the "Newsworks Ad of the Month" award
2nd Place
Get Away
The Sun for TUI
3rd Place
A taste of Western Australia with Waitrose
SLC Representation for Tourism Western Australia
Other Finalists
Telegraph One Voice Media Partnership
Tourism Australia
Trending Travel Content
Trending Travel
CUSTOMER MAGAZINE
Winner - Gold Standard
The Kuoni Magazine
O&G for Kuoni
- Distribution to 60,000 customers encouraged brand loyalty and acquisition
- Generated 214 bookings within three months
- Revenue from ad sales contributed to a total of £45,000 in revenue
2nd Place
Silver Traveller
Silver Travel Advisor
DIGITAL MARKETING CAMPAIGN
Winner - Gold Standard
Greenwich Market Digital Marketing Campaign 2022/23
Vivid for Visit Greenwich
- 9% social fan base growth, 109% increase in engagements on socials, 74% increase in website traffic
- Paid for media activity generated 5.9m impressions
- New visitors to the Greenwich Market website up 58% and social referrals increased 382%
2nd Place - Highly Commended
We Are Japan
Kemosabe for All Nippon Airways
3rd Place
Civil Aviation Authority (ATOL)
AB Brand and Marketing for Civil Aviation Authority
Other Finalists
On Floating
Another Place, The Lake
eviivo Collective
eviivo
Get Sent Off! icelolly.com's FIFA World Cup Competition
icelolly.com
DIVERSITY, EQUITY & INCLUSION CAMPAIGN
Winner - Gold Standard
Up the Kent Downs (Muslim Hikers Coastal Trek)
Vivid for Kent Downs AONB
- Attended by over 150 Muslim Hikers and 26,000 reached on socials
- Engaged the Muslim community and created inclusive and sustainable access to countryside
- Interest from local asylum seekers to attend
2nd Place
LGBT Campaign
Out There magazine by Malta Tourism Authority
EMPLOYER BRAND MARKETING
Winner - Silver Standard
Careers that create smiles
Vivid for Butlins
- 35% improvement in retention compared to 2021
- Employee engagement increased 1.5 points to 61.2
- Marketing activity saved recruitment spend by 43% and applications increased by 111%
2nd Place
Imagine Cruising’s Employer Brand Marketing
3 Heads Agency for Imagine Cruising
INFLUENCER MARKETING
Winner - Gold Standard
Winter is Here
Jago Communications for Tourism Northern Ireland
- 37 influencers, 477 content pieces, 925k engagements from reels
- 1.4k + sticker taps on Instagram, 330k plays on TikTok, and 5k blog sessions on Discover NI's website
- 2/3 businesses reporting turnover returning to or exceeding pre-Covid levels
2nd Place
Party Hard Travel - Malta Launch
trendr for Party Hard Travel
3rd Place
Trending Travel Influencer Marketing - Virgin Voyages
Trending Travel
Other Finalists
Adelaide Awaits: £10 Working Holiday Airfares
South Australian Tourism Commission
Singapore, #ItsNotCGI
FINN Partners for Singapore Tourism Board
IN HOUSE TEAM OF THE YEAR
Winner
TUI PR Team
- Despite challenges, achieved nearly 30,000 positive or neutral pieces of coverage
- Integrated campaign for TUI BLUE hotels reached 16% of the population
- Strategic media trips, group visits, and collaborations with TV drove bookings
2nd Place - Highly Commended
G Adventures
3rd Place
Ultima Collection Marketing Team
INNOVATIVE MARKETING
Winner - Platinum Standard
The Other Winter
Proximity for Turismo de Islas Canarias
- 88% recovery of international tourism in the Canary Islands
- Turnover increased by 1.1% in the first quarter of 2022
- €1,416 per person average expenditure of international tourists in the Canary Islands
2nd Place
Texas: “Frontiers”
MDSG for Travel Texas and Partners (Austin, Dallas, Fort Worth, Houston, San Antonio)
3rd Place
East Devonly
Vivid for East Devon District Council
Other Finalists
Adelaide Awaits - £10 Working Holiday Airfares
South Australian Tourism Commission
Power to the People Campaign
The Sun for Travel Republic
INTEGRATED CAMPAIGN - OVER £500,000 MEDIA SPEND
Winner - Silver Standard
The Other Winter
Proximity for Turismo de Islas Canarias
- 88% recovery of international tourism in the Canary Islands
- Turnover increased by 1.1% in the first quarter of 2022
- Cost per visit to the Canary Islands of the campaign was €2.58 (2.28 GB) so it had a ROI of € 544 (480 GBP) for every € 1 (0.88 GBP)
2nd Place
Come and Say G'day
Tourism Australia
3rd Place
Travel ON
O&G for Kuoni
Other Finalists
Express Yourself
One Black Bear for National Express
Turn of Year
the7stars for Unique Vacations UK, Ltd on behalf of Sandals Resorts
INTEGRATED CAMPAIGN - UP TO £500,000 MEDIA SPEND
Winner - Gold Standard
A Royal Welcome
MMGY Hills Balfour for San Francisco Travel Association
- Four targeted LGBTQ+ and travel trade publication journalists secured for trip attendance and coverage
- PR reach: 46,251,826 + impressions
- 201,749 people reached through Instagram stories and 16,387,749 total impressions
2nd Place
Up The Kent Downs
Vivid for Kent Downs AONB
3rd Place
Find the 'X'
Good Relations for Celebrity Cruises
Other Finalists
Texas: "Frontiers"
MDSG for Travel Texas and Partners (Austin, Dallas, Fort Worth, Houston, San Antonio)
The BC Effect - Find Yourself, with Dr Khan
KBC PR & Marketing for Destination British Columbia
INTERNATIONAL CAMPAIGN
Winner - Gold Standard
Black Tomato x James Bond
Black Tomato
- 222,270+ social views and 6,830+ engagements
- 283 backlinks and 13,000+ visits to the microsite
- Interactions with BT reels up +2,342% during launch week
2nd Place
The Other Winter
Proximity for Turismo de Islas Canarias
3rd Place
Let's Do London 2022
M&C Saatchi for London & Partners
Other Finalists
Cunard Sea Views
SHOOK for Cunard
Half-Time for Omran
M&C Saatchi for Oman
MARKETING RESPONSIBLE AND SUSTAINABLE TRAVEL
Winner - Silver Standard
Intrepid Travel
- 70% increase in consumers associating a responsible travel ethos with Intrepid
- 33% increase in associating supportive of local communities with Intrepid
- 50% increase in associating sustainability credentials with Intrepid
2nd Place
Sustainable Greece
FINN Partners for Greece National Tourism Office
3rd Place
Reaching Out in Asia for 16 Years
Khiri Travel
Other Finalists
A commitment to the future
Proximity for Turismo de Islas Canarias
OUT OF HOME
Winner - Gold Standard
Washington DC: OOH Mural in Shoreditch, London
FINN Partners and MDSG for Destination DC
- Exceeded planned impressions by 46% and total clicks by 35%
- 800K+ consumers impacted during the mural period, 60% above target
- Travelbag: 93% increase in room nights booked compared to the previous year
2nd Place
The Other Winter
Proximity for Turismo de Islas Canarias
3rd Place
AfterTeleWork
Proximity for Turismo de Islas Canarias
PR AGENCY OF THE YEAR
Winner
FINN Partners
- Record-breaking broadcast coverage, securing 18 national TV partnerships
- Resulted in HotelPlanner’s highest readership in 20 years
- Substantial growth in turnover, won prestigious clients, and expanded team
2nd Place
LOTUS
3rd Place
Jago Communications
Other Finalists
The PC Agency
PR CAMPAIGN - OVER £50,000 SPEND
Winner - Gold Standard
Cunard Sea Views
SHOOK for Cunard
- 386 pieces of coverage, 10.55m estimated views and an audience of 4.2 billion in the UK
- Over 1000 images submitted by the public and campaign reached 5.3 billion globally
- Cunard achieved its most successful WAVE booking period in over 10 years
2nd Place
Be Our Guest: A Record Year
Jago Communications for Dalata Hotel Group
3rd Place
Find Your Happy
TUI BLUE by TUI UK
PR CAMPAIGN - UP TO £50,000 SPEND
Winner - Gold Standard
Jonathan Turns 190
FINN Partners for St Helena Tourism
- Generated 250 + pieces of global coverage with a reach of 405,421,329
- Prominent media features were secured, including BBC Breakfast, ITV, Sky News, BBC Radio Canada, the Drew Barrymore Show, and Radio New Zealand
- Tour operators reported enquiries from consumers mentioning Jonathan
2nd Place - Highly Commended
Adelaide Awaits: £10 Working Holiday Airfares
South Australian Tourism Commission
3rd Place
The Roamie-ing Reporter
G Adventures
Other Finalists
The Below Deck Effect
Diffusion for SamBoat
Duty Free - Swapping the High Street for the High Seas
Jago Communications for Stena Line
PR STUNT/EXPERIENTIAL EVENT
Winner - Gold Standard
Around the Corner
Fleishman Hillard for Icelandair
- Organic social posts reached over 1.2 million
- 500 Icelandair mentions in media, reaching 1.3bn+
- Sell-out event attended by 100 + media and influencers and over £250k of revenue booked by event attendees
2nd Place
Pretty as a Picture
FINN Partners, Mirabelle Communications & Mediacom for VisitMalta
SOCIAL MEDIA
Winner - Gold Standard
@VisitLjubljana TikTok profile and the "Volleyball on the Ljubljanica river" event
DD Studios for Ljubljana Tourism
- 59,663 new followers and #1 tourist destination TikTok profile
- 53 million + views and 6.5 million likes for the first post
- Volleyball on the Ljubljanica River event video had an estimated media value of €1,000,000 +
2nd Place
#SlowTravelSpain
LOTUS for Spanish Tourist Office in the UK
3rd Place
Optimising Facebook Messenger for sales
Travelbag
Other Finalists
Trending Travel Socials
Trending Travel
Growing our brand social media
Barrhead Travel
TRAVEL BRAND OF THE YEAR - CHALLENGER
Winner
Black Tomato
- Accolades include Conde Nast Traveller’s Top Travel Specialists, Readers’ Choice Awards, and Travel + Leisure’s World’s Best Tour Operators
- Named by Forbes as “the world’s hottest luxury travel company” and being “at the forefront of travel product innovation”
- Having partnered with EON Productions, Black Tomato has joined other revered 007 legacy brand partners
2nd Place
Trending Travel
3rd Place
Luxury Coastal
TRAVEL BRAND OF THE YEAR - ESTABLISHED
Winner
ABTA - The Travel Association
- One of the longest surviving brands in the travel industry and the largest UK membership organisation in travel, with around 3,900 brands in membership
- 78% of consumers associate ABTA with these qualities: ‘protected’, ‘reassured’, ‘confident’ and ‘secure’
- 73% would rather book a holiday with an ABTA member than a company which is not
2nd Place
Intrepid Travel
3rd Place
Travelzoo
Other Finalists
G Adventures
VisitGuernsey
TRAVEL TRADE ENGAGEMENT
Winner - Silver Standard
Big Agent Rewards
Travel Gossip
- Value of bookings logged over £20 million
- BAR activities reached over 18,000 travel trade professionals.
- 1 million + social media advert impressions
2nd Place
daysout.com trade launch 2022
daysout.com
3rd Place
Abu Dhabi Showcase
FINN Partners for Department of Culture and Tourism Abu Dhabi
Other Finalists
TTG Sustainable Travel Heroes
FINN Partners for Avis
Italy Brochure Launch 2022
Classic Collection Holidays
VIDEO/FILM/TV
Winner - Gold Standard
Get Your Holiday Licked
Designate for icelolly.com
- 9-point increase in brand awareness among ITV viewers
- Greatest shift in awareness compared to competitors
- Exceeded YoY targets with over 150% growth in traffic and revenue
2nd Place - Highly Commended
Are you in?
Accord Marketing for Leger Holidays
3rd Place
Every possibility under the sun
Designate for Eurocamp
Other Finalists
Extraordinary Is...
Vivid for Visit Isle of Man
Israel - Exactly Like Nowhere Else
Israel Government Tourist Office
The islands of extraordinary people
Proximity for Turismo de Islas Canarias
WEBSITE
Winner - Silver Standard
VisitGuernsey
TPA for VisitGuernsey
- Time on site increased by 20.42% and bounce rate fell by 18.66%
- YoY traffic from organic search increased by 38.3%
- Referrals to industry partners increased by 5.95%
2nd Place
Ultima Collection - Where Home Feels Like an Escape
Ultima Collection
3rd Place
Adventurers Only
Adventurers Only