Be clear and concise
''When it comes to entry submission, being concise is key along with a clear objective and measurable results that clearly tie back to the objective. Make sure your creative work is backed by relevant insights and data. Supporting videos are a great way of illustrating the entries, but must be relevant and able to tell the story in a succinct manner.''
TTMA Judge – Suzanne Korff
Director, Marketing & Communications, Princess Cruises UK & Europe
Purpose and rationale
"I am really looking forward to being involved in the judging this year. I will be looking for a clarity of purpose and rationale in the submissions as well as clear and transparent commercial returns from the activity.''
TTMA Judge – Bruce Martin
Founder & Managing Director, Travel Gossip
Creativity, style and messaging
"For anyone involved in the marketing mix of travel brands, the Awards is an opportunity to demonstrate creativity, style and messaging. I’m particularly looking forward to seeing a broad spread of innovative campaigns in what has been a critical year, with huge pent up demand from a consumer audience both eager to travel and looking for inspiration.”
TTMA Judge – Tracey Poggio
UK Head Media & Marketing, Gibralta Tourist Board
Clear objectives and supporting materials
''We see so many brilliant ideas, but make sure yours talks to the entry requirements and displays clear objectives, and maps the idea to detailed success. And another top tip for luck – if your award allows for you to submit supporting materials, don't skip the chance as it could make the difference."
TTMA Judge – Ant Stone
Director of Marketing, EMEA, G Adventures
Plan ahead
"Plan ahead, select the right campaigns by reading the criteria, tell the story in a clear concise way, back up your decision making with evidence and make sure the results section proves that every objective was met!"
TTMA Judge - Rachel Emson
Managing and Brand Director, Vivid Manchester
Demonstrate clarity and engagement
''Great marketing lives in a dynamic world where change is constantly recognised. What works well this year, will be totally different from what worked well last year or will work well in the future. I’m looking for submissions that demonstrate clarity and understanding of the consumer, what action or behaviour they were looking to create and what effect the work has had.”
TTMA Judge - Graham Hales
CEO, big fish
Clear results
“The submissions that always stand out are the ones that have found a way to make meaningful connections with people, whether that’s through content, copy writing, PR or otherwise. I’m looking for work that has real substance and clear results.”
TTMA Judge, Colette Sullivan
Marketing & PR Manager, Radisson Blu