BORIS BIJLSTRA

Co - Founder, Hubby eSIM

Rooted in intuition, empathy, and innovation, Boris is dedicated to building extraordinary things with extraordinary people. As the founder and leader of Hubby eSIM, Boris is focused on connecting travellers to reliable and transparent mobile internet abroad. By partnering with travel companies—from the largest online travel agencies to independent agents—Hubby eSIM strives to simplify global internet access and deliver meaningful value to travellers worldwide.

Prior to founding Hubby eSIM, Boris worked as a management consultant at McKinsey, where he honed strategic thinking and problem-solving skills on a global scale. Boris' career has spanned Belgium, Barcelona, Singapore, Mexico, Colombia, Australia, and the USA, providing invaluable insight into diverse markets and how to create solutions that resonate across cultures.

Passionate about the intersection of technology, travel, and human connection, Boris is driven by the belief that innovation can bring people closer together and create unforgettable experiences around the world.