He first joined TUI in 2010 as a graduate trainee and moved into leadership roles in commercial, digital and mobile. He then spent two years at Google as an Industry Manager, working on the digital growth and transformation of some of their biggest travel clients, before returning TUI in 2018 as Digital Marketing & CRM Director & CRM Director.

Bart lives in Wiltshire with his wife and their two-year-old son. Outside of work, he loves to travel and is a passionate sports fan, supporting Liverpool FC and England Cricket. He also plays village cricket in Wiltshire. Additionally, Bart is a Trustee of the Twins Trust charity.