Barry is the Co-Founder and CEO of InterLnkd, an award-winning travel tech startup. His extensive experience includes executive roles at Singapore Airlines, AirAsia, and easyJet, as well as advisory at Bain Consulting.

Barry recognised an untapped opportunity in the ancillary market: using matching engine and machine learning technology to connect travel bookings with relevant fashion, beauty, and retail offerings. This innovative approach provides the travel industry with a new revenue stream generated from customer purchases linked to their travel bookings. InterLnkd currently operates in nine markets and collaborates with numerous travel businesses, including airlines, OTAs, and hotel groups.