Abdulgader Khumayes serves as the UK & Ireland Executive Director at the Saudi Tourism Authority (STA), playing a pivotal role in advancing Saudi Arabia’s global tourism ambitions. In his current position, Abdulgader leads efforts to expand the Kingdom’s presence in key European markets, promoting Saudi Arabia’s diverse cultural, historical, and natural attractions to UK and Irish travellers. His leadership aligns with the objectives of Vision 2030, the national strategy to diversify Saudi Arabia’s economy by transforming tourism into a major economic driver. By fostering partnerships, enhancing marketing initiatives, and supporting trade engagement, Khumayes contributes to the Kingdom’s goal of attracting 150 million visitors by 2030, positioning Saudi Arabia as a premier global destination.