BEST BRAND LAUNCH OR RELAUNCH
Winner - Gold Standard
Everyday
Uncommon Creative Studio for IAG Loyalty
- Drove 58k enrolments via Avios.com
- Awareness up 12% in London & South East
- Attracted younger audience: 58% recognition for 18–24
2nd Place – Highly Commended
Kuoni - Go Wow or Go Home
ODA for Kuoni
3rd Place
Reinterpreting Cruising For A New Audience
Pablo London for P&O Cruises
Other Finalists
Celestyal Cruises- Brand Relaunch
Celestyal
Elevating Luxury Travel - It’s in the detail
Accord Marketing for Elegant Resorts
Hassle-free Holidays
Shearings
BEST DIVERSITY, EQUITY AND INCLUSION CAMPAIGN
Winner - Gold Standard
TUI Accessible Holidays - Making All-Inclusive, Inclusive
Purple Goat for TUI UK & Ireland
- Organic campaign: 6.36m impressions, 95% positivity
- Paid campaign achieved highest Meta brand lift
- Accessibility content boosted searches by 104%
2nd Place
AdventurHER
Intrepid Travel
3rd Place
Spain For All
Lotus for The Spanish Tourist Office
Other Finalists
Visit St. Pete-Clearwater & Gaydio
Rooster for Visit St. Pete-Clearwater
BEST MEDIA PARTNERSHIP
Winner - Gold Standard
The Greatest Hits Radio Escape
Accord Marketing & Bauer Media for Ambassador Cruise Line
- 10.86m people saw or heard the campaign
- Cruise sold out: 1,400 bookings
- Brand recall up 57%, awareness rose 18%
2nd Place
Jordan Reborn
The Independent for Jordan Tourism Board
3rd Place
Switzerland Unwrapped – an enduring winter love story
Bauer Media for Switzerland Tourism and Swiss International Air Lines
Other Finalists
Locals Know Best with The Telegraph
Hong Kong Tourism Board
Visit St. Pete-Clearwater & Gaydio
Rooster for Visit St. Pete-Clearwater
BEST PR CAMPAIGN OF THE YEAR
- UP TO £40,000 SPEND
Winner - Platinum Standard
The World’s Bluest Water: A Search & PR Success Story
Propellernet for CV Villas
- Ranked #1 for “Greece villas” and “villa holiday”
- 12.6k+ extra clicks yearly from SEO gains
- 310 media hits, 87 links, 40 new linking domains
2nd Place
Ireland - Home of Halloween
FINN Partners for Tourism Ireland
3rd Place
Banter on the Bridge
One Green Bean for Tourism Australia
Other Finalists
Tourism Northern Ireland
Jago Communications for Tourism Northern Ireland
Great British Grandparent Campaign 2024
Rooster for Ambassador Cruise Line
BEST PR CAMPAIGN OF THE YEAR
- OVER £40,000 SPEND
Winner - Gold Standard
Launch of Queen Anne
Cunard
- 50k+ attended; 975 media pieces
- 21m social impressions
- Brand mentions up 84%, bookings surged 476%
2nd Place
Beach Etiquette
Taylor Herring for easyJet holidays
3rd Place
Stena Line
Jago Communications for Stena Line
Other Finalists
Barbie for London Design Festival
MDSG and FINN Partners for Visit Greater Palm Springs
Memory Makers
Speed Communications for Haven Holidays
BEST PR STUNT OR EXPERIENCE
Winner - Platinum Standard
Project Viet-Man
G Adventures
- 8m+ impressions, 24k+ engagements, £0.01 CPV
- Positioned G Adventures as a trusted brand
- Featured in Metro, 2.5m readers reached
2nd Place
St Patrick’s Day Jumpers
FINN Partners for Tourism Ireland
3rd Place
Launch of Queen Anne
Cunard
Other Finalists
AdventurHER
Intrepid Travel
Washington DC x Kings Cross Activation
MDSG and FINN Partners for Destination DC
Banter on the Bridge
One Green Bean for Tourism Australia
BEST RADIO/PODCAST/STREAMING ADVERTISING
Winner - Gold Standard
Killer Results - Explore Worldwide’s True Crime Podcasts
Earmax Media for Explore Worldwide
- 23% rise in global web traffic
- 650k listeners and 1.4m impressions
- 4.7× higher conversion than brand average
2nd Place
Ambassador Cruise Line & The Greatest Hits Radio Escape
Accord Marketing for Ambassador Cruise Line
3rd Place
easyJet holidays
Other Finalists
Voices of Hong Kong - Art, Culture and Food with Magic Radio & Classic FM
Hong Kong Tourism Board
The Fellas
TruTravels
BEST TRADE MARKETING CAMPAIGN
Winner - Silver Standard
Shine at Sea
P&O Cruises
- Attending agent bookings up 10%, value up 16% post-event
- 9.7/10 benefit rating
- 50% more competition entries
2nd Place
Jingle Bell BOP (Big Orange Party),
easyJet holidays
3rd Place
Where Will Dubai Take You Now? - Mystery Stopover
SLC Representation for Visit Dubai
Other Finalists
Turning WAVE Princess Pink
Real Response Media and Cruise Trade News for Princess Cruises
National Travel Agents Day 2025
Intrepid Travel
BEST TV/STREAMING ADVERTISING
Winner - Gold Standard
Reinterpreting Cruising For A New Audience
Pablo London for P&O Cruises
- Top 1% persuasion score of all ads ever tested by Kantar
- +15.4% YoY revenue, 98.1% occupancy rate
- Highest ad awareness in the cruise market
2nd Place
On the Road Again
Eleven Miles for Shearings
3rd Place
Five Get There First
adam&eveDDB for Great Western Railway
Other Finalists
More than just a cruise
Imagine Cruising
Ever wondered
Riviera Travel
BEST USE OF ARTIFICIAL INTELLIGENCE IN TRAVEL MARKETING
Winner - Gold Standard
The Feelings Engine
Black Tomato
- 6.5k prompts to help understand travellers better
- Praised as “a first for the travel industry”
- 13% higher conversion rate, 87 enquiries, 16% higher traffic
2nd Place
Agent Intelligence
Travel Gossip for Austria Tourism
3rd Place
That just booked feeling
Advantage Travel Partnership
BEST USE OF BRAND OWNED MEDIA
Winner - Gold Standard
Secret Trips Website and Magazine
Secret Trips
- Exceeded goals; now primary revenue stream
- 30% web traffic and 24% newsletter growth
- Readers described magazine as “inspiring”, “tactile” and “something to keep”
2nd Place
six-two: So much more than a content hub
Contiki
3rd Place
Redesigning the Canadian Affair website to drive greater conversion
Adido for Canadian Affair
Finalist
Explore’s global travel brochures
Explore Worldwide
BEST USE OF CONTENT MARKETING
Winner - Gold Standard
Travel Texas Frontiers
MDSG for Travel Texas
- 107m+ impressions, 490% above forecast
- 2,105 room nights booked
- 5,630+ hours spent consuming content
2nd Place - Highly Commended
Liberation 80: Keeping Our War Stories Alive
TPA, Lotus and Orchard for VisitGuernsey
3rd Place
Explore Dubai and Broaden Your Horizons
The Telegraph for Visit Dubai
3rd Place
Your Beach. Found
Beach Retreats
Finalist
Islands with stories to tell
Contrapunto for Promotur Turismo Canarias SA
BEST USE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
Winner - Silver Standard
The Welcome Journey that Listens
Armadillo for P&O Cruises
- Conversion to booking doubled
- Net revenue rose 66%, delivering 16:1 ROI
- Engagement surged: 63% open, 20% click-through rate
2nd Place
Golden Ticket £1 million giveaway!,
Riviera Travel
3rd Place
An Ocean of Inspiration
Armadillo for Disney Destinations International
Other Finalists
Taking Off With CRM Retargeting: The Runway To ROAS
TravelSupermarket
easyJet holidays
BEST USE OF INFLUENCER MARKETING
Winner - Platinum Standard
TUI Accessible Holidays - Making All-Inclusive, Inclusive
Purple Goat for TUI UK & Ireland
- Organic campaign: 6.36m impressions, 95% positive sentiment
- Paid campaign: best performing brand campaign on Meta this year
- Searches for ‘TUI accessible holidays’ increased by 104%
2nd Place
Sixty Sixty Sounds
MDSG for Travel Texas, Visit Austin, Visit Fort Worth
3rd Place
Insight Vacations & History Alice - Insightful Insiders: British Icons
Insight Vacations
Other Finalists
My Giant Adventure
Jago Communications for Tourism Northern Ireland
DEI & Sustainability for the Greek National Tourism Organisation (GNTO
FINN Partners for Greek National Tourism Organisation (GNTO)
BEST USE OF OUT OF HOME
Winner - Gold Standard
Paddington, Visit London’s first official Welcome Ambassador
StudioCanal for London & Partners (Visit London)
- 1.5m+ engagements, 900+ posts, 99% positive/neutral sentiment
- Sutton Walk mural boosted joy, shareability, partnerships
- Paddington newsletter: 50k opens
2nd Place
Washington DC x Kings Cross OOH Activation
MDSG and FINN Partners for Destination DC
3rd Place
Now Playing Out of Home
Allied Global Marketing for Los Angeles Tourism
Finalist
Made of Caribbean Campaign
Accord Marketing for Sandals Resorts
BEST USE OF PARTNERSHIP MARKETING
Winner - Gold Standard
Drive the Dream
Skyscanner for Tourism Western Australia
- Reached 3.9m UK travellers with high engagement
- 590k traveller searches
- Tourism WA searches surged: +19%, +441% car rental search
2nd Place
Staging Extraordinary Customer Experiences
Cathay Pacific
3rd Place
Travel Texas Frontiers: The Summer of Music
MDSG for Travel Texas
Other Finalists
Broadcast and Principal Partner of Soccer Aid for UNICEF 2024
Eurocamp
Wild Atlantic Way: Partnering with Tourism Ireland & Samsonite to Inspire Adventure
Skyscanner for Tourism Ireland
Great Rail Journeys fully embraces digital marketing with The Telegraph
The Telegraph for Great Rail Journeys
Welcome to GreenWitch
Organic for Visit Greenwich
BEST USE OF SEARCH
Winner - Gold Standard
The World’s Bluest Water: A Search & PR Success Story
Propellernet for CV Villas
- Ranked #1 for ‘Greece villas’ search
- Visibility up 48.19%, 12.6k+ extra clicks each year
- 310 pieces of media coverage
2nd Place
Plane Sailing: Delivering More Valuable Conversions
the7stars for Princess Cruises
3rd Place
Navigating Growth
Accord Marketing for Fred. Olsen Cruise Line
Finalist
Greece - This is Our Home
Summon Digital for Olympic Holidays
BEST USE OF SOCIAL MEDIA
Winner – Gold Standard
There’s more to itt
Vivid Everywhere for Visit Isle of Man
- Exceeded targets with organic-only campaign
- Over 1m video views, 53k engagements
- Record-breaking travel via ferry and air
2nd Place
Sixty Sixty Sounds. Where Music Tells the Story
MDSG for Travel Texas
3rd Place
Instagram Takeover
Ginger Juice for Korea Tourism Organisation
Other Finalists
Personalised Ad-ventures: How icelolly.com Leveraged Dynamic Product Feed Advertising To Substantially Increase Traffic & Revenue From Social Media
icelolly.com
Your Beach. Found
Beach Retreats
My Kind of Cruise - The TikTok Cruise
My Kind of Cruise
BEST VIDEO OR PROGRAMME
Winner - Gold Standard
A Sámi Story: How Reindeer Herding Traditions are Kept Alive Today
Contiki
- 3,621 YouTube views and 58.3k impressions
- Norway bookings increased by 200%, far above 25% goal
- 98.9% of views came from people outside subscribers list
2nd Place
There’s more to itt
Vivid Everywhere for Visit Isle of Man
3rd Place
Euros
The Social Shepherd for easyJet holidays
Other Finalists
The Essence Of Existence
augenlicht for Ridder Resort Hotel
Dermot’s Taste of Ireland
FINN Partners for Tourism Ireland
CAMPAIGN OF THE NIGHT
Winner
The World’s Bluest Water: A Search & PR Success Story
Propellernet for CV Villas
- Ranked #1 for “Greece villas” and “villa holiday”
- 12.6k+ extra clicks yearly from SEO gains
- 310 media hits, 87 links, 40 new linking domains
Finalists
K-Let’s Go!
Kemosabe for Korea Tourism Organisation
Tour Differently
Trafalgar
Kuoni - It’s not where, it’s why, Special
Accord Marketing and Propellernet for Kuoni
VisitNorwich
Fabbrica Media for VisitNorwich
Launch of Queen Anne
Cunard
CREATIVE TRAILBLAZER
Winner – Gold Standard
K-Let’s Go!
Kemosabe for Korea Tourism Organisation
- Fused K-Wave culture with bold creativity
- AI-driven illustrations created standout, ownable campaign identity
- Unwavering client support
2nd Place
Famous Five and the Thrilling Engagement
adam&eveDDB for Great Western Railway
3rd Place
Get Out There
easyJet holidays
Finalist
‘Holiday Snap Chats’
Vivid Everywhere for icelolly.com
DESTINATION BRAND OF THE YEAR
Winner
Visit Malta
- UK visitors up 30.6%: 3.56m tourists
- 50m video views, +25% followers
- Entrenched Malta as a top destination
2nd Place
Visit Jersey
3rd Place
Explore France
Other Finalists
Explore Yas Island Abu Dhabi
Destination Halton
DIGITAL CAMPAIGN OF THE YEAR
Winner - Gold Standard
K-Let’s Go!,
Kemosabe for Korea Tourism Organisation
- 32.6m impressions v forecast 24.5m
- 200k website clicks
- Generated 400 passenger bookings directly
2nd Place
Play on in Queensland” - British & Irish Lions Tour Campaign
Story9 for Tourism & Events Queensland
3rd Place
Discover Hong Kong
Hong Kong Tourism Board
Other Finalists
Priority Holder Launch Campaign, Lions Tour
Lions Rugby Travel
Belize - Grab Life
FINN Partners for Belize Tourism Board
INNOVATION TRAILBLAZER AWARD
Winner - Gold Standard
Brainwaves don't lie: Setting a new standard for influencer marketing
Contiki
- Merged EEG brainwave technology with authentic travel experiences
- Data-backed evidence of Contiki’s emotional impact
- 4m+ organic TikTok views
2nd Place
Travelex Plus
Travelex
3rd Place
Agent Intelligence
Travel Gossip
INTEGRATED CAMPAIGN OF THE YEAR - UP TO £500,000 MEDIA SPEND
Winner - Gold Standard
VisitNorwich
Fabbrica Media for VisitNorwich
- Organic reach up 85%, clicks up 199%
- Website engagement: 98.96%
- Campaign drove 8.5k attributed Norwich visits
2nd Place
Travel Texas Frontiers: The Summer of Music
MDSG for Travel Texas, Visit Austin, Visit Fort Worth
3rd Place
Texas Frontiers. Powerful and Passionate Stories, from The Lone Star State
MDSG for Travel Texas
Other Finalists
Never Stop Seeking
Designate and Accord Marketing for Wild Frontiers
The Cambridge Club Festival
MMGY Global for Brand USA
Nassau & Paradise Island
FINN Partners for Nassau & Paradise Island
INTEGRATED CAMPAIGN OF THE YEAR - OVER £500,000 MEDIA SPEND
Winner - Gold Standard
Kuoni - It’s not where, it’s why
Special, Accord Marketing and Propellernet for Kuoni
- Consideration score rose from 4.8% to 10.2%
- Search & engagement up: “Kuoni travel” +89%, visits +19.4%
- Revenue growth: 55+ couples +30%, families +23% YoY
2nd Place
More of what you Love
Speed Communications for Haven Holidays
3rd Place
Ever wondered
Riviera Travel
Other Finalists
Cut the Blah
Designate for Barrhead Travel
Remarkable Moments
Accord Marketing for Fred. Olsen Cruise Line
INTERNATIONAL CAMPAIGN
Winner - Gold Standard
Tour Differently
Trafalgar
- Achieved 7.9% submission rate of eligible past guests, +1% YoY
- Campaign reach hit 89,801,300
- 20% increase in sales YoY
2nd Place
Pan-European campaign
Black Diamond for Los Cabos Tourism
3rd Place
Dream Big, Live Slow - Explore France
Atout France
Other Finalists
Zambia Tourism Agency
The PC Agency for Zambia Tourism Agency
Now Playing Global Campaign
Alllied Global Marketing for Los Angeles Tourism
MARKETING AGENCY OF THE YEAR
Winner
Accord Marketing
- Accord: Surge of 40% in operation profit
- Fred. Olsen: +84% brand search, +14.5% online revenue
- Sandals, Shearings, Jules Verne, Ambassador: targets exceeded, awareness up
2nd Place
Kemosabe
3rd Place
MDSG
Other Finalists
Adido
Vivid Everywhere
MARKETING RESPONSIBLE AND SUSTAINABLE TRAVEL
Winner - Gold Standard
How purpose led-marketing changed the conversation on Africa and drove exceptional sales results
Contiki
- 29% open rate, 9.5k organic sessions
- Masai village carousel received 400+ organic likes
- Africa sales rose 81.9% globally, 41.3% in UK
2nd Place
GX
G Adventures
3rd Place
The Wild Frontiers Foundation Fundraising Event
Wild Frontiers
3rd Place
Holidaycottages.co.uk and RSPB partnership
holidaycottages.co.uk
Finalist
Dream Big, Live Slow Campaign
Atout France
PR AGENCY OF THE YEAR
Winner
FINN Partners
- People & culture: 6 hires, 9 promotions, 95% retention
- Performance: 6k+ media hits, 53% growth
- Business wins: 11 retainers
2nd Place
Lotus
3rd Place
Jago Communications
TEAM OF THE YEAR
Winner
Black Tomato
- Launched AI Feelings Engine with 7k+ searches
- Boosted organic traffic by 45% YoY
- Achieved 28% rise in repeat client leads
2nd Place
Ice Travel Group
3rd Place
Explore Worldwide
Other Finalists
TTC Touring Brands Marketing Lab
Visit Belfast
easyJet holidays
G Adventures
TRAVEL BRAND OF THE YEAR
- UP TO £5M MARKETING SPEND
Winner
Contiki
- 4.7/5 rating from 25k+ reviews, 91 NPS in Europe
- 70% fewer emissions for coaches, 100% renewable-powered properties
- Elevated underrepresented voices
2nd Place
G Adventures
3rd Place
ABTA - The Travel Association
Finalist
Barrhead Travel
TRAVEL BRAND OF THE YEAR
- MORE THAN £5M MARKETING SPEND
Winner
Intrepid Travel
- Launched 50+ new trips, 180 new experiences and a rail travel range
- 22.3% increase in brand demand search
- Achieved an all-time high B Corp score of 102.5
2nd Place
Riviera Travel
3rd Place
Cunard
Finalist
easyJet holidays
TRAVEL MARKETER OF THE YEAR
Winner
Gemma Cromar
Head of Marketing and Partnerships, TruTravels
- Built global partnerships empowering female solo travellers
- Led shift to authentic, inclusive storytelling
- Positioned TruTravels as a leader in female-focused adventure travel
Other Finalists
Mairead Graham
Social Media Executive, Visit Belfast
Herve Le Feuvre
Head of Marketing, Atout France
TRAVEL PR OF THE YEAR
Winner
Grace Parker
Senior Partner, FINN Partners Travel UK
- Retained all clients, secured four new accounts
- Delivered 6k+ media placements, 53% increase
- Achieved 95% staff retention, nine promotions
Finalists
Teesta Raha
Alice Ackerman
Louise Newton