Entries to The Travel Marketing Awards are judged independently of the CIM Travel Group. Each year a voluntary panel of travel industry marketing experts – including travel brands, agencies and consultants – is appointed to ensure that only the most excellent entries are awarded one of the industry’s most sought-after accolades.

Our judges are split into separate panels, with each panel led by an elected Chair.

Written submissions and supporting files are judged via an online platform. The scores from each judge are added together to determine the winners in each category. Judges then come together for an online meeting to discuss any close calls or queries – after which the short list is announced.

Each TTMA judge must meet the following criteria:

  • have senior level expertise in at least one of the following areas within the travel sector: marketing, advertising, digital marketing, creative, brand management, social media or PR.
  • agree to the following requirements detailed below.


As a judge, you will:

  • Be asked to sign a Non-disclosure Agreement before the judging process commences.
  • Be assigned to judge and score all of the entries in one or more categories.
  • Score each entry via the online platform and provide written feedback where applicable (to be referred to during the judges meeting).
  • Participate in a judges meeting (online) on 9 or 10 May (depending on which panel you are assigned to) to consider close calls and discuss any queries before finalising each category winner.  NB: clear winners from the online process will be verified by the panel Chair during the online meeting.
  • Be asked to provide your head shot and short biography (to be included on the Awards website), as well as any tips for entering the Awards which will be used within the Award’s marketing activity. For example, ‘How to write a winning entry’ or ‘Why you support the Awards as a Judge’ and ‘Why you recommend entering the Awards’.
  • Be required to highlight any conflicts of interest in the field provided on the online platform. This includes direct conflicts (e.g. I worked on the project or work for the organisation) or indirect conflicts (e.g. I have a personal connection to this organisation or have worked with them in the past). 

The company I work for will be entering the Awards. Can I still be a judge?

Yes. You will be assigned to judge categories that do not include any entries from your organisation. 

Will I need to travel as part of the judging process?

No. The main judging process is carried out via an online platform. The judges meeting will also take place online.

When is the online judging period? 

The online judging period will take place from 19 April - 3 May 2024.

What is the expected time commitment? 

We recommend you allow eight to ten hours, however the online platform will be open for 14 days, so you do not need to complete the judging in one sitting. 

How do I access the online platform?

You will need access to a PC with an internet connection. The platform is not mobile friendly. You will be provided with a username and password to gain access to the platform ahead of the judging period, along with a brief on how the platform works. 

When is the Awards evening?

The Awards will take place on 4 July 2024. The date and venue will be announced shortly. As a Judge you will be offered a complimentary ticket to attend the Awards as a guest of CIM Travel Group and seated at a CIM Travel Group table.