ADVERTISING CAMPAIGN - UP TO £250,000 MEDIA SPEND
Winner - Silver Standard
Bring on the World
G Adventures
- Web visits up 24% YoY
- 30.4% more people highly consider
G Adventures for their next holiday - 82.9 million overall impressions
2nd Place
Go For It
Glasgow Airport
3rd Place
Travel South Naturally
MDSG for Travel South and Partners: Kentucky, North Carolina, South Carolina, Louisiana, Alabama, Arkansas
Other Finalists
We Are Japan
Kemosabe for All Nippon Airways
Aer Lingus March Campaign
Aer Lingus
ADVERTISING CAMPAIGN - OVER £250,000 MEDIA SPEND
Winner - Gold Standard
Travel Worth Talking About
Accord Marketing for Kuoni
- +163% on forecasted TV-driven sessions to the site
- 33% increase in Kuoni Stores events
- Campaign ad awareness is +15% vs January
2nd Place
Save on Summer
Imaginary Friends for Barrhead Travel
3rd Place
On Track to Better
Transpennine Route Upgrade
Other Finalists
TravelSupermarket, Obviously
Meanwhile for TravelSupermarket
Anything’s Europossible
Designate for Eurocamp
AFFINITY MARKETING & SPONSORSHIP
Winner - Gold Standard
Blam-azing adventures - Getting family days out by rail back on track
ScotRail
- Boosted rail usage by 44%
- 84% of families 'much more likely' to consider travel by rail
- Cities were the top planned destination for Scots
2nd Place
Gals Who Travel
TruTravels
3rd Place
The Carolina’s Golf Campaign
MDSG for North Carolina and South Carolina
Other Finalists
Epsom Derby Mission – 150 Year Anniversary
MDSG for Visit Louisville and the Kentucky Derby (plus Churchill Downs Museum)
Taste of Texas: Blues Kitchen
MDSG for Travel Texas
AUDIO ADVERTISING
Winner - Gold Standard
Closer Than You Think
Wanderlab at Tripadvisor for Tourism Ireland
- 1.45 million minutes of listening time – more than 1,000 days!
- Paid and native ad campaign delivered 4.7 million impressions
- 27,000 unique views of the Northern Ireland hub on Tripadvisor
2nd Place
A Bit of a Mouthful
Intrepid Travel
3rd Place
Evening Standard’s Inaugural Sustainable Travel podcasts
FINN Partners for Iberostar Hotel & Resorts
BRAND LAUNCH OR RELAUNCH
Winner - Gold Standard
Ramble Worldwide: Brand relaunch
Accord Marketing for Ramble Worldwide
- 37% increase in long-haul revenue
- Introduction of the new self-guided collection
- 842% increase in revenue in above category
2nd Place
Aer Lingus Brand Launch 2023
Aer Lingus
3rd Place
Eurocamp Rebrand
Designate for Eurocamp
Other Finalists
TravelSupermarket Relaunch
TravelSupermarket
BROCHURE
Winner - Gold Standard
Lions Rugby Travel
Mike Burton Group
- Directly contributed to £28m revenue within the first week
- More booked clients in 10 days than during the entire 2017 Tour to New Zealand
- By mid-April, revenue had topped £50m
2nd Place
The Lifestyle Brochure Volume 6
Winged Boots
CONTENT MARKETING
Winner - Gold Standard
Santa's Good List
One Green Bean for TUI
- 51 pieces of coverage including 6 nationals
- 1 million views on TUI owned channels
- 455 competition entries all from earned media
2nd Place
Times Like These
Vivid for Visit Greenwich
3rd Place
Virgin Voyages
Trending Travel
Other Finalists
The Travelzoo Guide to Cruising
Travelzoo
CREATIVE TRAILBLAZER AWARD
Winner - Gold Standard
Everywhere we go
Uncommon Creative Studio for British Airways
- Pulls on the emotions and speaks to the soul
- Beautiful and touching presentation
- Brave and true brand marketing
2nd Place
Think this
KAYAK
3rd Place
Where sea meets soul
North for Visit Jersey
Other Finalists
M6 Toll: to get to Birmingham Airport
One Black Bear for M6toll
You won your flights
KAYAK
CUSTOMER MAGAZINE
Winner - Gold Standard
CURIOUS, a magazine by the experts at cazenove+loyd
cazenove+loyd
- 37.5% enquiry to booking ratio
- 64% conversion rate from those quoted
- Achieved an ROI of 1290%
2nd Place
The Kuoni Magazine
Kuoni
3rd Place
The Lifestyle Brochure volume 6
Winged Boots
DIGITAL MARKETING CAMPAIGN
Winner - Silver Standard
Hello Hong Kong
Hong Kong Tourism Board
- Sky TV Adsmart: 216,220 reach and 976,553 impressions
- Vodafone: 45,313 competition entries
- Digital and Paid Social: 7,685 website visits
2nd Place
Travel Republic Love Island campaign
Travel Republic and The Sun
3rd Place
Discover a New Beat
Mustard Media for Visit Liverpool
Other Finalists
The Holiday Plunge
AB Brand and Marketing for UK Civil Aviation Authority - ATOL
DIVERSITY, EQUITY & INCLUSION CAMPAIGN
Winner - Gold Standard
Diversifying the Travel Media
Intrepid Travel
- All mentees secured travel writing commissions in UK publications
- “Overall, the trip was life changing.”
- Another press trip organised for 2024 and a Diversifying the Travel Media event
2nd Place
Ten Years of Marriage Equality
Kuoni
IN-HOUSE TEAM OF THE YEAR
Winner
Explore Worldwide
- 341% of bookings were from new customers
- Website views increased by 19%
- Over 20% of marketing was purpose-led
2nd Place - Joint
TUI UK PR Team
Riviera Travel
Other Finalists
Trending Travel
InteleTravel
INFLUENCER MARKETING
Winner - Gold Standard
My Giant Adventure
Jago Communications for Tourism Northern Ireland
- 431 pieces of unmissable content across 36 influencers
- Over 1.7 million combined reel views
- 50% rise in overnight trips in Northern Ireland
2nd Place
Hong Kong Super Fan Programme
Hong Kong Tourism Board
3rd Place
We Are Japan
Kemosabe for All Nippon Airways
Other Finalists
TravelSupermarket Influence Through Expertise
TravelSupermarket
Virgin Voyages Influencer Campaign
Trending Travel
Reviving Rhodes: A Journey of Recovery and Resilience
FINN Partners for Greek National Tourism Organisation & Fraport
INNOVATIVE MARKETING
Winner - Gold Standard
Palm Springs Road Trip
Finn Partners and MDSG for Visit Greater Palm Springs
- The trip covered 1,365 miles, achieving +8 million audience impacts
- Radio coverage reached 3.5 million listeners
- Artists created live art, raising £17,500 for the Prince’s Trust
2nd Place
Taste of Texas: Blues Kitchen
MDSG for Travel Texas
3rd Place
Experiential Retail Pop Up
N2O for P&O Cruises
INTEGRATED CAMPAIGN - UP TO £500,000 MEDIA SPEND
Winner - Gold Standard
How David Attenborough Are You?
Explore Worldwide
- 14,834 completed quiz, 25% opted to receive emails
- Broadcast coverage: Sky News TV, and 20+ radio interviews
- Potential broadcast reach: 12.6 million listeners
2nd Place
Belize - Grab Life
FINN Partners for Belize Tourism Board
3rd Place
Travel South Naturally
MDSG for Travel South and Partners: Kentucky, North Carolina, South Carolina, Louisiana, Alabama, Arkansas
Other Finalists
Hong Kong Culinary Champs
Hong Kong Tourism Board
The Golden Bone Hunt
Canine Cottages
INTEGRATED CAMPAIGN - OVER £500,000 MEDIA SPEND
Winner - Gold Standard
Forever Curious
Kitchen and Running Total Media for Riviera Travel
- River cruise revenue 53% ahead of 2022
- Trustpilot score rose from 4.4 to 4.6
- Brand awareness 89%, search share up 11%
2nd Place - Highly Commended
Enjoy Yourself
Accord Marketing for Ambassador Cruise Line
3rd Place
Travel Worth Talking About
Kuoni
INTERNATIONAL CAMPAIGN
Winner - Gold Standard
Taylor Your Contiki
Contiki
- +22% increase in referral traffic to the Contiki site
- +9% increase in Europe trip bookings
- Over 140,000 unique email opens
2nd Place
Unlock Your Best Self
The Travel Corporation for Trafalgar
3rd Place
Eurocamp’s Dutch Campaign
Designate for Eurocamp
Other Finalists
Let’s Do London 2023
Wavemaker Global for London & Partners
Broken heart? There’s a Contiki for that
Contiki
MARKETING AGENCY OF THE YEAR
Winner
Designate
- Won 3 new clients in the travel sector
- Launched Designate in Dubai
- Bigger Thinking campaign impressions +29% YoY
2nd Place – Highly Commended
Accord Marketing
3rd Place
Vivid
Other Finalists
MMGY UK
Summon Digital
MARKETING RESPONSIBLE AND SUSTAINABLE TRAVEL
Winner - Gold Standard
Car Free Adventures - Explore the Peak District & Derbyshire with sustainable travel choices
Visit Peak District & Derbyshire
- 3.5 million plays, 100,000+ engagements of sustainable travel related reels
- 81%+ reduced car use for travels in the Peak District
- Brought over £500,000 to local economy
2nd Place
A Sustainable Future for Travel Report
FINN Partners for Intrepid Travel
3rd Place
Intrepid Travel
Other Finalists
Pyrenees of Catalonia - Open 365
Catalan Tourist Board
Not in the Guidebooks: Driving Sustainability in Travel
Accord Marketing for Not in the Guidebooks
OUT OF HOME
Winner - Silver Standard
Turn-of-Year OOH Campaign
The7stars for Unique Vacations (UK) Ltd on behalf of Sandals Resorts
- Delivered 12 million impacts
- 255,284 impressions and 16,015 likes
- Total net audience growth up 8,807%
PR AGENCY OF THE YEAR
Winner
FINN Partners
- Won and retained 35 clients plus 18 projects
- 12 new starters – 75% in junior roles and 14 promotions
- Employee engagement survey averages over 82%
2nd Place
LOTUS
3rd Place
Jago Communications
PR CAMPAIGN - UP TO £40,000 SPEND
Winner - Platinum Standard
Grans Go Free
Taylor Herring for easyJet holidays
- 300 pieces of coverage
- 34% increase YoY in visits to the easyJet holidays website
- Promotion sold out overnight
2nd Place
The Last Tourist
G Adventures
3rd Place
eviivo Collective 2.0 World Tour
eviivo
Other Finalists
Elevating the Maldives’ biggest surprise opening – six-month launch campaign
Frog & Wolf PR for Ifuru Island Maldives
PR CAMPAIGN - OVER £40,000 SPEND
Winner - Gold Standard
PR Success on the Irish Sea
Jago Communications for Stena Line
- 5,298 pre-recorded news bulletins to local broadcast stations
- Stena Line's busiest summer, passenger numbers up 90%
- 60% pet cabins booked by June 202
2nd Place
Honeymoon Photographer in Residence
Kuoni
3rd Place
Travel Triumph: Making Advantage the Voice of the Travel Industry
FINN Partners for The Advantage Travel Partnership
Other Finalists
Riviera Travel PR campaign
Riviera Travel
PR STUNT/EXPERIENTIAL EVENT
Winner - Gold Standard
Santa’s Good List
One Green Bean for TUI
- 200,000 likes on social
- 300 positive engagements
- 20,000 click through from Good List microsite to the TUI Lapland page
2nd Place
How Black Diamond took young British travellers on a multi-sensory odyssey of K-culture
Black Diamond for The Korea Tourism Organisation
3rd Place
Epsom Derby Mission – 150 Year Anniversary
MDSG for Visit Louisville and the Kentucky Derby (plus Kentucky Derby Museum)
Other Finalists
We Are Here: Brave Hearts of Ukraine (Commended for Pro Bono)
FINN Partners for The State Agency for Tourism Development of Ukraine (SATD)
Palm Springs Road Trip
Finn Partners & MDSG for Visit Greater Palm Springs
That World Cup Guy
One Green Bean for Tourism Australia
SEARCH
Winner - Gold Standard
Be First to China
Summon Digital for Wendy Wu Tours
- ROAS of 7.2, +21.6% improvement
- 2,822 brochure requests, tour downloads, calls, +40.3% above target
- Search CTR 12.29%, PMax CTR of 3.78%, +42.9% and +8%
2nd Place
Ferry Profitable PPC
Summon Digital for Wightlink Ferries
3rd Place
Cosmos
Accord Marketing
Other Finalists
Trentham is here
Vivid for Trentham
ECG Global Search Strategy Drives Growth
Eurocamp on behalf of European Camping Group (ECG)
SOCIAL MEDIA
Winner - Gold Standard
Barrhead Travel
- Main Facebook page reach +33%
- Main Instagram reach +250%
- Overall growth +12%
2nd Place
Trending Travel
TRAVEL BRAND OF THE YEAR - CHALLENGER
Winner
easyJet holidays
- 77% YoY growth
- In top three for UK package holiday awareness: brand searches +407%
- 83% customer satisfaction score
2nd Place
Tourism Fiji
3rd Place
Heidi
TRAVEL BRAND OF THE YEAR - ESTABLISHED
Winner
Intrepid Travel
- Introduced 94 new trips around the world
- Won Community Initiative of the Year and Marie Claire Sustainability Award
- 10% increase in aided awareness in 2023
2nd Place
G Adventures
3rd Place
ATOL (Civil Aviation Authority)
Other Finalists
Riviera Travel
Wilderness
TRAVEL TRADE ENGAGEMENT
Winner - Gold Standard
Travel trade campaign 2023-24
Visit Greenwich
- 20% engagement increase
- 5 new itineraries and 5 educational/ familiarisation trips
- 5.1 % increase in overnight visitors
2nd Place
Spain Sustainability Day
LOTUS for The Spanish Tourist Office (UK)
VIDEO/FILM/TV
Winner - Gold Standard
John & Lisa’s Food Trip Down Under
SLC Representation for Tourism Western Australia
- 5-part series reached 3.3 million viewers
- 226% increase in visits to Western Australia page
- Perth became the second-highest searched AU gateway
2nd Place
Santa’s Good List
One Green Bean for TUI
3rd Place
Ambassador Cruise Line TV Campaign
Accord Marketing for Ambassador Cruise Line
Other Finalists
Ainsley’s Malta
FINN Partners for Visit Malta
The Wanderer
Wanderlab at Tripadvisor
WEBSITE
Winner - Gold Standard
New Website Launch 2023
Eurocamp
- Eurocamp’s website is now 2x faster
- Organic search errors dropped by approximately 90%
- Satisfaction scores increased to 4.9 out of 5
2nd Place
Your Way
Vivid for Weston Park