Will Bicknell

Will Bicknell is a travel and fintech entrepreneur with a track record of building purpose-led, commercially grounded solutions for the industry’s most persistent operational challenges.

He co-founded an award-winning travel and events company, managing complex campaigns for global brands such as Nissan and Hyundai and overseeing travel logistics for over 120,000 passengers annually. This hands-on experience gave him deep insight into the financial and data-related pain points travel businesses face every day.

In 2021, he founded Felloh, a B Corp certified fintech platform designed to automate reconciliation, improve payment visibility, and reduce financial risk across the travel ecosystem. As CEO, Will leads the company’s mission to help tour operators, DMCs, and agencies connect the dots between bookings, payments, and compliance — without the admin headache.

Will also contributes to the broader industry through his roles on the board of Travel by B Corp and the ATIPAC advisory committee, advising on consumer protection and responsible travel standards.