ABTA The Travel Convention

Make connections and spark ideas at the UK travel industry's flagship event



Welcome to Spain

Spain stands out as one of the best holiday destinations in the world because it offers a perfect blend of culture, nature, and vibrant life. With its sunny Mediterranean climate, stunning beaches, and rich history, it attracts millions of visitors each year. From the royal charm of Madrid to the flamenco spirit of Seville and the relaxed vibes of the Balearic Islands, every region offers a unique experience.

Food lovers will enjoy Spain’s world-famous cuisine, from tapas and paella to Michelin-starred restaurants. Art and history enthusiasts can explore masterpieces by Picasso, Gaudí, and Velázquez or wander through centuries-old castles, cathedrals, and UNESCO sites. Outdoor adventurers can hike in the Pyrenees, surf in the Basque Country, or explore hidden coves along the Costa Brava.

Whatever you are looking for, be it cultural immersion, beach relaxation, vibrant nightlife, or peaceful countryside retreats, Spain has something for everyone. Its warm hospitality and diverse landscapes make it a top choice for unforgettable holidays.


Enjoying life, together

Spain has earned a global reputation for its remarkable food culture thanks to its rich and diverse gastronomy. Each region offers its own culinary identity, shaped by history, geography, and tradition. From the fresh seafood of Galicia to the bold spices of Andalusia, Spanish cuisine is a celebration of flavour and variety.


One of the most iconic Spanish experiences is enjoying tapas — small dishes meant for sharing, ranging from olives and cheeses to patatas bravas and Iberian ham. In Valencia, you can taste the original paella, while in the Basque Country, pintxos (small bites served on bread) showcase the region's creativity and quality ingredients.


Spain is also home to some of the world’s best restaurants and chefs, blending tradition with cutting-edge culinary techniques. Markets like La Boquería in Barcelona or Mercado de San Miguel in Madrid offer a true feast for the senses.


With a focus on fresh, local produce and social dining, Spain's food culture is not just about eating — it’s about enjoying life, together.

A cultural journey through time, art, and tradition

A magnificent cultural treasure trove, Spain offers visitors a deep and diverse experience shaped by centuries of history, art, and tradition. From ancient Roman ruins to Moorish palaces and Gothic cathedrals, the country’s architectural heritage tells the story of its complex past.


Art lovers can explore the works of great masters such as Velázquez, Goya, Picasso, and Dalí, while music and dance enthusiasts will be captivated by the passion of flamenco, still thriving in the heart of Andalusia. Throughout the year, Spain bursts to life with festivals like La Tomatina, San Fermín, and Semana Santa — each one a vibrant expression of local identity.


Traditional customs live alongside modern creativity, offering travellers a unique blend of old and new. Historic towns, street performances, or local fiestas, Spain invites you to immerse yourself fully in its living culture.

A leading destination for MICE events in Europe

Spain is a top-tier destination for the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, thanks to its world-class infrastructure, connectivity, and cultural appeal. Cities like Madrid, Barcelona, Valencia, and Seville offer modern convention centres, excellent transport links, and a wide range of hotels and services. With a pleasant climate, rich heritage, and renowned gastronomy, Spain combines business with memorable experiences. The country’s commitment to innovation and sustainability also makes it a smart choice for forward-thinking events. From corporate meetings to large international congresses, Spain provides the perfect setting for productive, engaging, and unforgettable MICE experiences.

Travel with care and respect

Spain is embracing responsible tourism, inviting visitors to explore its beauty while protecting its environment, heritage, and communities. From eco-friendly hotels and sustainable transport to locally sourced cuisine and cultural preservation, Spain offers many ways to travel consciously. Visitors can support small businesses, respect natural parks, and participate in low-impact activities like hiking, cycling, or cultural tours. By choosing responsible practices, travellers help preserve Spain’s landscapes and traditions for future generations—ensuring that their holiday leaves a positive footprint on both people and the planet.

© Copyright 2025 ABTA The Travel Convention
Privacy notice