Judith Alderson

Judith Alderson was appointed Commercial Director of Dawson & Sanderson in September 2023, a strategic move to strengthen the board of directors and oversee key responsibilities in leisure products and commercial negotiations. In her role, she works closely with the supply chain to unlock and maximise the company's earning potential.

Judith’s career with Dawson & Sanderson began at the age of 19, and she has since built a distinguished career in the travel industry with the company. Over the years, she has taken on a variety of roles, including Branch Manager, Worldwide Travel Specialist, Cruise Commercial and Product Manager, Regional Manager, and Director of Corporate Travel. This broad range of experience has allowed her to gain a deep understanding of all divisions within the company, giving her the tools to drive growth across each area.

One of Judith’s notable achievements is the launch of a company-wide feedback forum, designed to foster communication and collaboration across all divisions. The forum encourages staff engagement, with colleagues coming together in a council environment to agree on improvements to staff culture and development.

Judith is also deeply committed to promoting a diverse, happy, and supportive workforce. She champions an "open door" policy, encouraging honest conversations throughout the company and fostering a culture of transparency and inclusivity. Before rejoining Dawson & Sanderson, Judith held a significant role with Norwegian Cruise Lines as a Key Account Manager, where she further honed her expertise in commercial and account management. With her wealth of experience and passion for growth, Judith is poised to continue playing a key role in driving Dawson & Sanderson’s ongoing success.