Eithne Williamson

Eithne Williamson is the vice president of Princess Cruises UK and Europe, spearheading the sales, commercial, marketing communications, and guest services departments. Since joining in 2022, Williamson has played a pivotal role in shaping the brand’s presence in the UK and European markets, leading her team to record-breaking revenue performance.

A highly experienced leader within Carnival Corporation since 2014, Williamson has held key positions, including vice president of Fleet People Operations at Carnival UK, chair of Carnival Support Services India, and marketing communications director for P&O Cruises. Before joining Carnival, Williamson spent over 12 years in advertising and marketing with Lloyds Banking Group, where she led marketing communications efforts during the banking crisis.

Most recently, Williamson has overseen the highly anticipated launch of Sun Princess within the UK and European markets, Princess Cruises’ first Sphere Class ship and the largest in the fleet. Under her leadership, Williamson has overseen the largest-ever trade engagement programme for the UK and Europe sales team, and the launch of the first-ever Princess advert to be aired on live TV and in cinemas across the UK, marking a significant milestone for the brand’s visibility.

Committed to driving the industry forward, Williamson serves on the Executive Committee for Cruise Lines International Association UK & Ireland.