ABTA The Travel Convention

The UK travel industry's flagship event: where conversations, connections and ideas happen

Trudie has over 20 years of experience of managing environmental, social and governance issues in the travel industry including 12 years at British Airways. Whilst at BA she was seconded to the Foreign and Commonwealth Office where she established the UK Sustainable Tourism Initiative, bringing together different stakeholders from the travel industry, Government and NGO community to address sustainable tourism. This evolved into The Travel Foundation.

Following BA, Trudie joined ABTA as a sustainability consultant before taking on the task of developing ABTA’s charity, transforming it into the charity it is today. She also is an advisor to ABTA on sustainable aviation and accessibility issues. In 2022 Trudie received the TTG Travel Legend Award for making a significant and lasting contribution to the travel sector.

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