Linden Coppell

Linden Coppell has more than 20 years of senior experience in sustainability and environmental protection within the travel industry.

She joined MSC Cruises at its Geneva-headquarters in 2018, establishing the MSC Cruises’ Sustainable Advisory Board, led by Executive Chairman Pierfrancesco Vago, that approves actions throughout the company to meet its corporate sustainability goals and ensure sustainability is embedded across all business functions.

With the aim of becoming a net zero emissions organisation by 2050, Linden is responsible for tracking and reporting on the company’s decarbonisation strategy and she also has the same responsibility for sister company Explora Journeys, the luxury travel brand of MSC Group. Prior to working at ABTA Emma has led the PR teams in national organisations including Citizens Advice and Keep Britain Tidy.