Justin Reid has been at Tripadvisor for nearly 10 years now, firstly heading up the destination marketing remit in EMEA, then expanded post Covid to include hotels, OTAs as well as general travel. Not content with a quiet life, he has just recently taken on the responsibility for APAC as well. Justin firmly believes any good story or argument needs to be back up by solid data – and what better data pool than Tripadvisor’s 480 million unique users and over one billion reviews. When not working Justin is a keen runner and Ireland rugby fan.