The Travel Convention is organised by ABTA – The Travel Association and is the UK travel industry’s flagship event.
The Travel Convention is organised by ABTA – The Travel Association and is the UK travel industry’s flagship event.
The event provides inspiration to delegates through an outstanding programme of content, with thought-provoking ideas to challenge the way they think and approach their business, as well as unrivalled opportunities to network with peers and travel industry experts.
Over its 60+ year history, ABTA’s annual Convention has evolved with the industry and the Association continues to develop the event each year to ensure its value and relevance to its Members, and to the wider industry.
The Travel Convention is attended by decision makers, influencers and opinion formers spanning the full breadth of the mainstream and specialist travel sector; from tour operators and cruise lines, to hotels, airlines and all types of travel retailer. It is also attended by travel industry specialists, from accountants and lawyers to technology providers and marketing experts. Approximately 75% of the attendees are ABTA Members or Partners.
The event attracts more leading journalists from the UK national, consumer and travel trade press than any other UK travel industry event held overseas, creating significant coverage of the event.
Delegate numbers for The Travel Convention are capped at 600, to provide delegates with a high quality event and networking experience. This figure is also set to help the host destination to budget for the event. Destinations should expect around 500 delegates to attend in the current climate.
The Travel Convention traditionally takes place in early October, avoiding the British half term holiday period, and generally runs in the early part of the week (Monday to Wednesday) – albeit these days can be adjusted to suit local flight schedules.
The Travel Convention has to be self-financing for the Association, without causing excessive expense to delegates. It also has to be produced at a very professional level, to reflect the ABTA’s leading role within the industry and the professional seniority of the Convention delegates.
A competitive registration fee is charged to delegates and sponsorship is sought (from the UK travel industry) to cover the difference between the registration income and ABTA’s full costs. To minimise registration fees for delegates, the host destination is asked to cover the cost of a number of the facilities, services and events associated with the Convention. In addition, the host destination will be required to negotiate discounted accommodation and flights* for delegates attending the event. *If frequent low cost flights operate to/from the destination, it will not be necessary to negotiate/offer special fares.
The format of The Travel Convention changes from year to year to suit the arrival and departure flight patterns, as well as
on-going developments to the overall event programme.
As a guide, the format for The Travel Convention is set out here:
MORNING
Golf Tournament
Ride for your LifeLine
Half and full day excursions
AFTERNOON
Industry Leaders Lunch
Football Match
ABTA Members' Reception
Opening Ceremony
Welcome Party
Convention Bar
MORNING
Press Conference
Business Sessions
AFTERNOON
Delegate Lunch
Business Sessions
MORNING
Business Sessions
AFTERNOON
Delegate Lunch
There are many benefits to hosting The Travel Convention.
It is an excellent opportunity to raise trade awareness of your destination, as the Convention benefits from extensive trade press coverage in addition to the exposure generated by the marketing materials and regular e-flyers distributed by ABTA.
Promotion for the event takes place over a 12 month period, commencing with an announcement during the closing session at the previous year’s Convention, providing a cost-effective alternative to trade advertising.
In addition, hosting The Travel Convention provides:
A unique opportunity to invite the UK travel industry to experience your destination.
An opportunity to demonstrate your interest in, and support for, the UK travel industry.
An opportunity for your local delegates and senior officials to connect directly with the UK travel industry’s decision makers and influencers during the event.
An opportunity to communicate key messages to delegates through the event marketing materials and when addressing delegates at the welcome and host parties.
A unique opportunity to host 30 travel editors and journalists from the UK’s national, consumer and travel trade media (NB: additional press will attend and pay for their own travel and accommodation arrangements).
An opportunity to engage with the media to generate coverage for your destination before, during and after the event.
Up to 30 complimentary registrations for representatives of your destination will be invited to attend the event as delegates.
The full benefit of hosting The Travel Convention will be impacted by the efforts made by the host destination during the event to maximize the opportunity, and for host destinations to measure in terms of business increase/ROI after the event.
To follow is a summary of the key hosting criteria. For full details, please see the ‘detailed requirements’ section of this document.
The host destination is asked to provide – either directly, or through local partners and/or sponsors – the following facilities, services and events to ABTA without charge (unless otherwise noted):
NB: An all-inclusive hotel would also be considered.
MORE DETAILSMORE DETAILS
For long-haul destinations, please refer to the detailed section.
NB: the number of nights shown is the maximum requirement – usually the total number of room nights would be fewer than indicated above.
MORE DETAILSABTA is committed to building a more sustainable travel industry, working in partnership with our Members, their customers and destinations. As such, The Travel Convention provides an opportunity to showcase sustainable tourism best practice within the host destination. We can support you to bring these practices to life through advertising, editorial and social media surrounding the Convention.
ABTA will provide the Convention hotel with complimentary membership of Travelife, the internationally recognised accommodation sustainability programme. This includes advice and guidance on how to reduce waste produced and water and energy used, as well as protecting the local environment, culture and heritage of their area, through to protecting human rights and children from exploitation.
If successful in passing the complimentary audit, the Hotel will receive Travelife Gold Certification, which is used by many of our Members and tour operators around the world to promote sustainability in their supply chain.
Events and excursions can be an opportunity to demonstrate a destination’s conservation of the natural environment or cultural heritage, as well as management of environmental impacts and benefits for local people. ABTA’s sustainable tourism team can offer bespoke advice and guidance.
Through catering you can showcase local, seasonal, organic and fair food as well as innovative waste reduction approaches. ABTA’s sustainable tourism team and the Travelife team can offer advice and guidance.
In the excursion programme, the Destination should consider and review potential reputational risks (such as animal welfare, an important issue to the UK travel industry), waste management (i.e. avoiding food waste and single use plastics) and maximising the benefit to local people.
Please also consider the following in the planning of the catered events: food waste, waste management (e.g. avoiding single use plastics), providing vegetarian/vegan options and avoiding foods that have animal welfare / conservation concerns.
Convention hotel
The Convention venue should be a 4-5 star hotel with an in-house conference facility, and should include:Press office with:
Registration desk (or counter) with:
Organisers/crew office with:
ABTA office with:
Speakers room with:
Welcome Party
Host Party
Meet the Media
Convention Bar
Convention Hub
Football Match
Ride for your LifeLine
Golf Tournament
Flights
Transfers
Inspection visits
Accommodation
Excursions
Press trip
If you are able to meet all of the key hosting requirements, please notify ABTA providing brief outline details
by writing to:
Mark Tanzer
Chief Executive
ABTA Ltd
Your submission should be emailed to mtanzer@abta.co.uk and copied to elaine@dellardavies.com.
Following receipt of your expression of interest and if your bid is appropriate, the Chief Executive of ABTA and Event Director will visit your destination to inspect the facilities.
Following this visit, and if the facilities are deemed suitable for the event, a proposal will be requested from the destination for submission to ABTA’s Board. This will be accompanied by a recommendation by ABTA’s Chief Executive for your destination to be favourably considered to host a future Travel Convention.
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For further information visit www.thetravelconvention.com
If you have questions that are not answered in this document, please contact:
Elaine Dellar, CEO, Dellar Davies Ltd – email: elaine@dellardavies.com tel: +44 7850 486 989