Dr Elif Balcı Fisunoğlu is the acting General Manager of Türkiye Tourism Promotion and Development Agency (TGA) and is the TGA’s representative at UNWTO Board of Affiliate Members. Her career in the tourism, travel, hospitality, meetings, and destination marketing industry spans over 25 years, specialising in tourism product development as well as destination and nation marketing. 

A highly regarded advocate for the sustainable development of global tourism with an outstanding reputation, Elif has held a broad spectrum of senior positions in corporate brands, NGOs and DMOs in Türkiye and Europe.