ABTA The Travel Convention

The UK travel industry's flagship event: where conversations, connections and ideas happen



Debbie Marshall


Debbie Marshall has over 35 years of industry experience, mainly in the travel and silver sectors; her earlier career roles have included Managing Director of Crystal Holidays, CV Villas and sister company Ski Verbier.

She founded Silver Travel Advisor in 2011, the information, reviews and advice website for mature travellers, which was voted Best Travel Reviews website at the British Travel Awards three years in a row. A decade later, after the sale of the business, she set up the Silver Marketing Association, which connects and informs over 150 businesses and individuals with a shared passion for ethical marketing to the silver demographic.

Debbie retains a strong connection with the travel industry as a non-executive director of Bailey Robinson, Real Holidays and Villa Collective, and was a judge for the 2024 Travel Weekly Agent Achievement Awards. She is also the Chair of Dementia Adventure, a charity which provides holidays for people living with dementia and their carers.


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