What role has data and Artificial Intelligence inadvertently played to exacerbate the problem of bias in our lives and how can You use it to be part of the solution for your business?

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Recent events such as #MeToo, #BlackLivesMatter and #pridemonth have highlighted the extent to which society still needs to address and deal with diversity and inclusion.

Travel, with its very basis being centred around meeting and engaging with each other from different races and cultures, places the sector front and centre of the issue and with this, a responsibility to lead the way.

The meteoric growth in the availability and use of data over the past 20 years has led to the pervasive use of technology and Artificial Intelligence models in every aspect of our lives bringing with it many benefits. It has however also unwittingly exacerbated the problem with Bias effectively becoming hard coded into our systems.

It can be easy to recognise in many cases, as we have seen recently, but what do you do about it when it is invisible, systemic and no one knows or realises it is there?  How do you go about seeking it out, identifying the underlying cause and fixing it, especially if you are not even aware you are doing it? This webinar will introduce attendees to the topic of Bias, explain how it can permeate our everyday lives and decision making, how to identify and fix it. 

The session will cover the following:

  • What is Bias?  
  • Real life examples of how it is creeping into our lives through AI
  • Where to look for Bias in your travel business
  • How does Bias creep into your business and the choices it makes?
  • What can you do to fix it?


NETWORK ITT GOES VIRTUAL!

It's been four months since we last met ‘in real life’ and whilst it is still too early for Network ITT to return, we are excited to share its first virtual outing with you following the Webinar. 

ITT Members will be randomly placed in groups of up to four attendees. Each group will change every four minutes so you’ll get the chance to catch up with different people, many of whom you may not have seen for a while or perhaps never had the opportunity to meet. 

If this taster event is popular, we will introduce regular virtual Network ITT sessions to keep Members connected until we can meet again. 



Beyond Analysis is an award-winning data science, analytics and strategic data solutions and consulting business.

We help our clients use data to drive efficiency gains and business improvements through better understanding their customers and business operations, that enables the sharing of insights for taking action and delivering competitive advantage.


Institute of Travel & Tourism
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Telephone: 0844 4995 652 / Email: events@itt.co.uk

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