Ken Muskat, managing director for Scenic Group USA and Latin America, is a well-respected cruise industry expert with more than 25 years’ experience in the fast-expanding industry.
As the USA and LATAM managing director for Scenic Luxury Cruises & Tours and Emerald Cruises, Ken is responsible for the oversight and development of the US and LATAM Markets with key focus in the areas of sales, marketing, public relations, finance, revenue management and contact center working alongside colleagues from around the globe. He leads significant growth efforts within the luxury trade distribution in the US, Mexico, Central & South America and continues to build brand awareness and demand for Scenic Group’s growing family of twenty-two luxury river cruise ships and four luxury ocean and expedition yachts.
Ken joined Scenic Group in December, 2022, with more than 25 years of cruise industry management experience with leading travel brands, most recently serving as EVP & Chief Operating Officer for MSC Cruises (USA), CEO of SkySea Cruise Line in Shanghai, China as well as serving 18 years in a variety of key leadership roles at Royal Caribbean International. His high marks for professionalism, strategy development and execution, securing new business opportunities, trade relations and team building fueled his steady and rapid rise through the executive ranks.
Muskat also served as Chairman of the CLIA Trade Relations Committee, working side by side his colleagues in the industry to develop programs to further train travel advisors and establish the role they play in the industry’s success.
Muskat graduated from the University of Hartford with a Bachelor’s Degree in Communications and Advertising.
Born and raised in Miami, FL., Muskat enjoys extensive travels and an active lifestyle full of many friends and an amazing family. He can be followed on Twitter @KenMuskat.
About The Scenic Group:
Scenic Group, which includes Emerald Cruises, Scenic Luxury Cruises & Tours, Mayflower Cruises & Tours and Evergreen Tours, has grown over its 37-year history to include award-winning, river and ocean cruises and handcrafted land journeys that take guests to many of the world’s most fascinating destinations covering all seven continents. Since 2008, Scenic has set the benchmark for truly all-inclusive, five-star river cruises in Europe and Southeast Asia as well as luxury cruises on Egypt’s Nile on board a private luxury charter. In 2019, Scenic introduced Scenic Eclipse, The World’s First Discovery Yacht™, a 228-guest ultra-luxury ship, and in 2023, unveiled its sister, Scenic Eclipse II. Emerald Cruises has nine branded Star-Ships offering river sailings in Europe and on the Mekong. In 2022, Emerald Azzurra was the first yacht to launch under the Emerald Cruises brand – a 100-guest luxury yacht sailing the warm waters of the Mediterranean, Adriatic, Caribbean and Central America – followed in August 2023 by its sister, Emerald Sakara.
Scenic can be found on Twitter at @ScenicLuxury, on Facebook as ScenicCruises and on Instagram as Scenic.luxurycruisestours, while Emerald Cruises can be found on Twitter at @emerald_cruises, on Facebook as EmeraldCruisesGlobal and on Instagram as @EmeraldCruises.global.